Road ID

If you've been glued to the Tour de France on Versus, like I have the last 5 days, you've seen enough commercials on Road ID.  You know, the one with Bobke and Levi sittin' around with their wives/friends/etc.  Question is: Do you have a RoadID?  If not, why not?  And, if you ride on the road solo about 90% of the time, like I do, it's probably a good idea to order a RoadID- right NOW!.  I did!  It just makes good sense...especially if you crash, or are hit by a car, and knock yourself out and can't tell the medical people that attend to you: a) that you have a rare blood type b) that you have known allergies c) that you have an underlying medical condition or d) your name- for that matter.  And, if you don't carry a phone, wallet, etc. with you, how will the medical folks know whom to contact? 

Lets face it, this (cycling) sport of ours can be VERY dangerous..especially if you race.  One minute you're upright riding fast/hard on the bike, the next minute you're riding slow/easy in an ambulance on the way to the hospital with a concussion or broken collarbone. 

I know a lot of you will say, "eh, when was the last time I went down on the bike on a training ride?"  Well, unfortunately, a lot of what happens to you/us on the road is NOT UP TO US no matter how careful we are.  Explain that to the kid that's driving their car while texting their buddy and not paying attention to cyclists out on the road (like you).

Look at it this way, it's a cheap $20 insurance policy for the bike that may save your life someday.  Check it out: http://www.roadid.com/   Power ON! Coach Rob